Penny Fannin is an award-winning science communications specialist and strategic marketer who trained as a scientist before moving into science journalism and communications in the 1990s. In her 20-year career Penny has worked as a journalist, science communicator, communications and marketing strategist, and campaign director across the science, agriculture, medical research and education sectors.
Penny worked as the science writer for The Age newspaper from 1998 to 2002, before moving into corporate communications and marketing for the research sector where she has driven increased public awareness of Australian research achievements and practices in science, medicine, agriculture, engineering, and IT.
She takes a stakeholder-focussed approach to communications with an emphasis on producing accessible science content that can be delivered across a range of channels. Penny is passionate about increasing community awareness of the positive outcomes brought about by mental health research, encouraging support for expanding this research, and stimulating community conversations about youth mental health.
In 2011 Penny created the award-winning Discoveries Need Dollars campaign to protect medical research funding in Australia. The campaign was integral to the Federal Government’s decision in 2014 to announce a $20 billion Medical Research Future Fund.