Orygen’s new brand – realising a revolution in youth mental health

Orygen’s new brand – realising a revolution in youth mental health

15 October 2019

Australia’s leading youth mental health organisations Orygen, the National Centre of Excellence in Youth Mental Health, and Orygen Youth Health, have strengthened their resolve to secure the best possible outcomes for young people as they unite under the one brand name, ‘Orygen’.

The new brand realises a long-held goal to reunify the two organisations under a single identity. Orygen and Orygen Youth Health, a program of Melbourne Health, share a 25-year history of innovation and dedication to improving the mental health of young people.

Orygen’s executive director Professor Patrick McGorry said the reunified Orygen would continue to drive the revolution in youth mental health – relentlessly redefining what’s possible in global research, clinical care, policy and education. “We’re a global centre of excellence and advocacy for youth mental health – always at the forefront of innovation and understanding,” Professor McGorry said.

“We disrupt what’s expected and pioneer mental health reform that delivers real-world, practical solutions.”

Orygen’s new brand was developed over 12 months in partnership with global consultancy FutureBrand. The ideas and opinions of young people were central to the development of the brand.

Youth advisor Justin contributed to the development of Orygen’s new brand and said it was important to him that the branding reflect Orygen’s determination.

“We’re not willing to give up, we’re willing to push forward even though we understand how hard it may be to push forward,” he said.

Orygen’s director of clinical services Professor Andrew Chanen said young people were clear in their desire for Orygen to continue to challenge the status quo and advocate for positive change. “The new brand firmly positions Orygen as a vehicle for change and reform while also providing a base from which to strengthen and expand our ability to provide seamless services to more young people and families,” Professor Chanen said.

“Our new brand was co-created with young people and it expresses our will to never settle for less when it comes to the mental health of young people.”